Information Fog

Here is an example of a "networked fact", As David Weinberger states it, "we’re seeing a different type of fact emerge on the Net as well. Traditional facts are still there. Facts are facts. But we’re seeing organizations of all sorts releasing their data, their facts, onto the Web as huge clouds of triples [another word for linked data]. They’re a connection of two ideas through some relationship — that’s why they’re called triples — but not only can they be linked together by computers, they themselves consist of links. Each of the elements of a linked atom is a pointer to some resource that disambiguates it and explains what it is." (Roger, Thomas. Are We on Information Overload?)

Information gathered through prosthetic cameras, sensors, gps, etc, constructs our view of the world and makes behave and make decisions. From the computer system analyzing the sign sent by a drone in Afghanistan and provoking a firing response over innocent people; to the suburban pedestrian straying around the city looking for an address by reading satellite recorded topography, we all are at risk of getting misled by technology, increasingly reducing use of our bodily sensors. The fact is we rely and make decisions based not simply on triplets of information clouds but also on triplets of information fog.

Whether this video is based on real life events or is only a LG spoof for a tv commercial, the one who conceived it, either a real thief or a creative director for an advertising company, knows what an information cloud, or fog, is. The security personnel at the store, accustomed to check every movement through the close circuit cameras, couldn't realize what was happening until last minute when the camera outside was able to transmit a lateral view of the situation, thus triggering a response.  Nobody was using their own eyes. Or said in a different way, their eyes were clouded by information fog.